Author: James Burchill
Source: articleage.com
A Profile Of Success
Vartan, Shant and Sarkis Ghazarian accept elastic in their claret - not actually of advance - but they were built-in into the annoy business. Their ancestor ran one of Lebanon's a lot of acknowledged annoy acceptation and sales companies. He'd consistently acceptation 20,000 tires at a time from Europe and as Shant and Vartan explained, they anon abstruse about tires and that, as they say, is how it all began…
Fast advanced a brace of decades and the brothers were now active and alive in Canada. After a aeon alive for added big alternation stores, Shant larboard to alpha the aboriginal of what would ultimately advance into three assisting locations.
In 1997 Shant purchased the aboriginal area in Scarborough, and he opened the additional area in Aurora in 1999 (Mars Annoy Aurora) and assuredly Shant opened the latest area in Newmarket in 2004 (Mars Annoy Newmarket). Shant called the accumulation Mar Annoy - Avant-garde Automotive Repair Account (and as Vartan cast to point out… it's for account that's out of this world!)
--- A Ancestors Affair
The Mars Annoy aggregation is a ancestors endemic and operated business. Two of the three locations are operated by the brothers, Sarkis (the oldest) operates the Scarborough location, Vartan (the youngest brother) operates the Aurora area and Shant oversees all three as the General Manager with Jim Morson active the newest accession - the Newmarket store.
When speaking to Shant about the altered challenges of alive with ancestors he explained "It's a bifold belted sword. You get the ancestors adherence for abiding - and that's abundant because you apperceive you can assurance them. Of advance you aswell get the 'other' getting that comes from alive with your brothers. It can get a little close at times, but I wouldn't change it for the world. Ancestors is everything."
The Ghazarian brothers are an absorbing accumulation of guys - still in their thirties they accept aggregate calm to run and accomplish three multimillion dollar food that represent one of the best accessible images for the industry.
The Aurora area currently occupies 5,400 aboveboard feet, has 8 accolade and 8 hoists, employs 10 agents and is even accessible on Saturdays! The Aurora area is archetypal of the added two locations and anniversary ability offers about identical casework and products.
--- Alone The Best Products
Speaking of articles Shant was quick to point out that they believed the abstruse to their success was in allotment due to outstanding chump account and the use of top superior parts. Mars Annoy uses some of the accomplished superior articles accessible today: Moog, Wagner and Goodyear. Mars Annoy is a Goodyear ability and Shant explained that they capital a cast and artefact band with an outstanding clue almanac and that barter responded able-bodied to.
When I acicular out that the actuality that Moog and Wagner locations were added big-ticket than some added products, Shant explained that they use Wagner Brakes "because they are quieter, accept beneath appear backs, are added abiding and accept an outstanding warranty. It all goes appear the chump experience. Bigger articles agency a bigger experience. A adept artisan needs the best accoutrement or their plan suffers."
"We don't use bargain articles - we've congenital our business on accomplished account and superior materials. For archetype we use Castrol Oil - it's absolutely not the cheapest oil on the bazaar but we've called it for a few reasons, one of them is because of the account that Castrol gives us. I'd like to accomplish a point of adage that Jay Le Francois - our rep - is fantastic. He is consistently there for us."
--- Chump Service
It's axiomatic from speaking with Shant and Vartan that the chump is "king". Shant explained that their aesthetics is absolutely simple - accommodate amount to the chump through a clean, avant-garde and abreast facility. Action honest advice, advance your dignity, candor and brainwash your chump in a non-threatening and simple fashion. Lastly accumulate your promises and action a absurd warranty. "We angle by all our articles and our work," said Shant.
And Mars Annoy doesn't just accomplishment there, all the locations are heavily complex with their bounded communities. They're a affiliate of their bounded Chamber of Commerce, getting Armenian they are aswell associates of the bounded Armenian business council. They abutment charities like the Heart & Stroke foundation and assorted added contest and organisations. Shant has even been awarded the Queens Jubilee accolade for association captivation and because Shant's accouchement were built-in at the Scarborough Grace hospital, he donated a actual appropriate bed to the bearing facility.
Mars Annoy does added than just account the customer, they account the ambiance as able-bodied through socially amenable programs and are actively complex in ensuring that their shops and businesses are environmentally friendly.
--- Hi Tech "Shrink"
Vartan is absolutely the aberration - the youngest brother of the three he abutting the ancestors business alone 6 years ago. His accomplishments is a little altered because Vartan's apprenticeship while accessory York University was Psychology. Yes that's actual - he's a certified automotive artisan and has a accomplishments in psychology. He aswell speaks 5 languages which Vartan said was actual accessible if they were alive in the Scarborough location.
Vartan is aswell amenable for the Aurora appointment technology and the website (http://www.fixmycar.ca/) You can cream the web while cat-and-mouse for your oil to be afflicted because they've installed a accessible admission WiFi spot. And if you overlook your laptop they'll even accommodation you one too - how's that for chump service!
One of the things that Vartan is a lot of appreciative of is the burning admission to Goodyear's account data. "We can instantly see if the allotment is in stock." Said Vartan. "It awfully improves the chump experience."
One affair is for sure, with Vartan, Sarkis and Shant all alive together, Mars Annoy is destined for a bigger and greater future.
Author: http://www.JamesBurchill.com
